Cash-Secured Put
Selling a cash-secured put means collecting a premium for agreeing to buy 100 shares at the strike price if the stock falls below it — with the cash to do so already set aside. It's how many traders get paid to name their entry price.
When it makes sense
- You'd genuinely like to own the stock, just at a lower price
- Implied volatility is elevated, inflating put premiums
- You want income with a defined worst case you've accepted: owning shares at the strike
How it works
Sell one put below the current price and hold cash equal to 100 × strike. Keep the premium regardless. If the stock finishes below the strike, you buy 100 shares at the strike — your effective cost basis is the strike minus the premium.
Risk & reward
Maximum profit: the premium. Maximum loss: substantial — if the stock collapses you still buy at the strike (cushioned by the premium). Functionally similar risk to owning the stock from the strike down.
Worked example
Stock at $45. Sell the 30-day $42 put for $0.95 ($95), holding $4,200 aside. Stock stays above $42: keep the $95 (~2.3% on the cash in a month). Stock at $38: you buy at $42 with an effective basis of $41.05.
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